Most teams don't struggle with design. They struggle with clarity.
I work across strategy, brand, and product design to help teams figure out what matters next for users and business — and then we make it real.
Contact meCase Studies
How a bet on simplicity turned a security tool into an investable brand
Strategy, brand, and product design that turned a Czech security tool into a focused, investable brand GoodAccess — leading on radical simplicity. Today a Gartner-recognized ZTNA platform trusted by 1,300+ SMEs, rated 4.9/5.
A legacy cable-manufacturing ERP goes global with a new face
End-to-end work bringing a deeply specialized, decade-old cable-manufacturing system Cadet ERP into the present — from product UX/UI to brand, website, and sales materials — for an international launch at the Wire Düsseldorf 2026 expo.
One platform, two worlds: e-commerce and network marketing under one roof
Discovery and UX strategy for love brand Bewit — rebuilding an e-commerce platform where consumer e-commerce and network marketing had to coexist without users getting lost in the process.
Building a donation platform from scratch — from its name to the trust it runs on
UX, UI, and brand for Znesnáze, a Czech crowdfunding platform for people in difficult life situations — today over 642M CZK raised, 4,877+ successful campaigns, and more than 613,000 donors.
About
I'm a senior product designer with 15+ years across strategy, brand, and UX/UI. I work on ambiguous, early-stage briefs — usually starting with discovery and research before any design work begins — and carry projects through brand and product design to launch.
In my experience, what looks like a design problem is often a clarity problem — who is this for, what are we really solving, what can we leave out. So that's where I start: talking to the people who'll actually use the thing, and helping the team decide what's worth building before we design any of it.
I use AI tools daily across research, writing, prototyping, and coding — Claude Code, ChatGPT, Lovable, and others.
I can join as a contractor, long-term partner, or embedded senior designer — whatever fits how your team works. I work remote-first; hybrid is an option depending on location.
Right now I work independently, often in collaboration with pospolu.design — the Prague studio I co-founded in 2016 — and with other teams. Before that, I spent years in Reykjavík, studying design and working as a Digital Art Director at TBWA.